When kids are engaged into a creative project, it can result in something really stunning. LEGO’s brand Duplo has commissioned little kids, whose creativity doesn’t know any borders, to develop the shop windows for the department store NK in Stockholm to. In the new project, conceived by Jung von Matt, Stockholm, the young designers will use their unconventional style and fresh approach, making something unusual, which is still kept under wraps—the brand is inviting its consumers to try and guess what this will be.
Category Archive: Social Media
Recycling has inspired a range of apparel brands, including Levi’s, H&M, Nike and PUMA to name but a few, which launched a plethora of dedicated projects around the globe, creating new items from old things and encouraging people to participate. PUMA, which created Clever Little Bag and Re-Suede shoe, has recently launched another recycling project, the campaign dubbed PUMA Bring Me Back Program, inviting people to donate their old clothing and footwear to a good cause—contributing to a healthier environment—instead of sending it to the landfill.
Following the name-focused promotion launched last year, Coca-Cola South Pacific has kicked off another activation revolving around personalization. The iconic carbonated drink brand is offerings its Australian consumers an opportunity to choose the bottle of Diet Coke, which suits their current mood, and get rewarded for this. The Reward Your Mood marketing campaign, which is fronted by a new Diet Coke ambassador, young US actor Chace Crawford, has been launched across Australia and includes on-pack, out-of-home and online promotion via the Coke Unleashed website and the brand’s Facebook page.
AXE’s promotional activities traditionally revolve around major interests of young men—hot girls, dating without any responsibilities and the ways to attract the opposite sex. Now, AXE is kicking off an online promotion for new product, which builds on another male passion, gaming. The brand has unveiled a new mobile game, Axeman, and launched a new online destination Planetaxe, where guys can play and earn points, which can be ‘turned’ into prizes which cost $1+ million rewards, gear from MTV, GameFly, Xbox, SteelSeries, Live Nation, Philips, WildTangent, and Klondike.
Ahead of the London Olympic Games 2012, Panasonic is launching an extremely useful app for real sport fans. The new application dubbed Flag Tags will allow users to connect with each other and celebrate the spirit of the global sporting event, paying tribute to fan traditions. Using the Flag Tag app, members of the online community and owners of mobile devices will be able to paint their faces with national flags in the digital space.
Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.
The airline company KLM Royal Dutch Airlines is promoting its services on the international market with a recently launched initiative under a friendly ‘Be My Guest’ tagline. The new campaign, developed by Tribal DDB and DDB Amsterdam, uses an undying trend, which has been used in recent marketing efforts by Burger King and adidas to name but a few—it features famous people from various industries. Since KLM is a Dutch company, the new promotional activity features six celebrities originating from the Netherlands—DJ Armin van Buuren, fashion supermodel Yfke Sturm, football legend Ruud Gullit, Hollywood actor Jeroen Krabbé, astronaut Wubbo Ockels, and designer Hella Jongerius, who can ‘be reached’ by the airline guests in the virtual chat.