Being in the trend means not only to know something or buy something, it also implies ‘being there.’ LG is offering its fans in Britain a great opportunity to be among those who will attend the biggest events of this summer including One Direction, The Voice UK and The X-Factor Tour Live to be hosted at the LG Arena. The electronics giant is to give away over 100 tickets through a one-of-a-kind cross-country twitter scavenger hunt #LGTicketHunter, which launches on June 6.

Photo: #LGTicketHunter screenshot (click to enlarge), www.lgblog.co.uk

A plethora of tickets including VIP ones to a range of performances which are taking place this summer season, will be distributed among LG fans this week, from June 6 to June 10. To get their tickets, users will have to find them using an interactive map on the L-Series branded microsite www.lgtickethunter.com, which will be zooming-in each time a new person joins the activity. So, the more users are trying to find the tickets in the secret position, the more chances each of them has. These secret locations will be scattered across the UK, in several cities of the country. To become the winner, one will have to get to the right spot faster than others and identify himself or herself to the promotional team, which will be there, watching the secret location closely.

“The L-Series is all about accessible style. With this in mind we wanted to engage our target audience with an innovative and fun digital campaign that utilised our sponsorship of the LG Arena. The LG Arena has a great line up of shows over the forthcoming months attracting incredibly passionate sets of fans and we’re confident they will really embrace this competition come June 6,” commented Dave Cottrell, LG Social Media Marketing Manager.

The brand will also give free tickets to those who will take an active part in the game, but didn’t find the prize—after all the locations are revealed, additional winners will be selected at random among all participants who tweeted a message with #LGtickethunter.