Popular manly antiperspirant brand Old Spice is rolling out a new inspirational promotion dubbed ‘Believe in Your Smellf.’ The new campaign, which has already taken the Old Spice UK Facebook page, is centered on the idea of every day championship and is promoting the new Champion set of a deodorant, an antiperspirant and a body wash from the Old Spice Red Zone line, which also includes After Hours, Aqua Reef, Pure Sport, Swagger, and Danger Zone products.
Category Archive: Social Media
While the Stella Artois lager brand is celebrating cinema spirit with its promotional initiatives ahead of the Cannes Film Festival, Grolsch has stepped into the art-house filmmaking world with its Grolsch Film Works production platform, doing its part in supporting independent movies. The Dutch beer brand, which launched the platform back in April 2011, last fall announced that a new film, which was to merge creative visions of three directors (from Russia, Poland and the USA) went under production. The new experimental film titled ‘The Fourth Dimension,’ funded by Grolsch and created in partnership with Vice Films, finally premiered last weekend at the San Francisco International Film Festival.
As a long-time sponsor of the Cannes Film Festival, each spring Stella Artois launches a new activity dedicated to the major film event. Earlier this month, the lager brand offered its UK consumers an opportunity to watch a film online by entering a code from a promotional pack, and now it’s inviting its fans from around the globe to visit the virtual Stella Artois Cannes Cinema Club, which is “designed to support exceptional cinema, provide unique cinematic experiences and ultimately keep the sophistication and beauty of cinema alive.”
The number social media websites, which can help brands promote their products and services, goes far beyond such giants as Facebook or Twitter and now includes a range of fast-developing platforms, like photo-sharing service Pinterest. Launched on 2010, it has 10 million monthly and is growing even faster than today’s kings of social media did on their initial stage. The more people use the service, the bigger is the audience and the more effective it is to promote something there—knowing that, Honda, which created its page on Pinterest less than a week ago, is rolling out a new activity dubbed ‘Need a #Pintermission’ for the all-new CR-V on this platform.
The fashion house Louis Vuitton is known for its love for travelling, which is reflected both in its accessories lines and guide books. The brand is releasing a new series of spots dedicated to the theme of travelling around the globe and the most popular transport to get around the cities, taxi. The first episode in the Taxi Encounters series, telling about London taxis, premiered on the official website of the brand in September 2011, and now is followed by the spot about Venice.
Pandora, one of the most popular personalized radio services has rolled out the ‘Inside the Music’ program, in partnership with Intel. The program offers users the opportunity to explore behind-the-scenes of the Pandora Music Genome Project providing them with all necessary information on their favorite music.
adidas inspires people to take active actions in each of its campaigns, and the new promotion, which launched in the UK on April 7, keeps to this theme as well. The sport apparel giant, which is one of the sponsors of the London 2012 Olympic and Paralympic Games, kicked off a new Olympic-themed campaign entitled ‘Take The Stage’ to encourage all Brits to believe in themselves and be not afraid of sharing their talents with the rest of the world.
ASICS America has rolled out a website that will offer consumers to test its new products like never before. Entitled ‘Stop at Never,’ the website features a series of ten original videos, including athletes running on water, playing tennis upside down, and performing other activities in an unexpected way.