Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.
Jack Daniel’s Australia is going to celebrate its birthday in September with a crowd-sourced bar, and it’s seeking creatives that will help the company implement the idea. Fans are called to donate their precious time as well as enthusiasm, equipment and materials for the future “world’s first crowd sourced bar” that will carry Jack Daniel’s DNA.
As part of its recently launched campaign, the brand has launched a new interactive platform, called “The Live in Levi’s Project,” that includes a shoppable video as well as numerous insights into the apparel range and into how stars from various domains wear Levi’s. The tagline of the digital activation reads, “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi’s.”
Greenpeace is teaming up with the world’s most popular cats, viral Internet stars, to support the big cats, tigers. There’re only 3,000 tigers left in the wild, so the world must do something to protect them. The “Cats Save Tigers” team collaborated with the world’s favourite felines Lil Bub, Princess Monster Truck, Nala Cat and Hamilton the Hipster Cat on the video that raises awareness about the cause in a primitive and old-school but very cute way.
Bosch Australia has launched an old-school game on its Facebook page, inviting its fans to spot the brand’s products in a nice winter picture. Celebrating the winter season on the continent, the brand is giving away its nearly Christmas presents to those who will correctly solve the riddle by indicating the coordinates of a Bosch item in the picture.
Tapping into the “collaborative consumption” trend, the e-commerce furniture store Made.com in the UK has encouraged current and potential customers of the platform to reach out to each other in physical space and share experience. The site prompts shoppers to meet those who have already purchased furniture from the site to see how they integrated the pieces into their interiors.
LinkedIn’s Relationships @Work study provides valuable insights into the relationships between employees, and shows that good connections with co-workers can make people happier. The survey reveals that 46% of professionals worldwide think that “work friends are important to their overall happiness” because it generates positive atmosphere.
Those who think Facebook is too intrusive and want to get out of its blue social media trap are encouraged to partake in a Facebook mood experiment, launched by Just B.V., a creative communications agency from the Netherlands. The goal of the effort is to discover if people actually become happier without Facebook.