Heineken is rolling out a new geo-centric digital effort called «Where Is Next» that comes as part of the “Cities of the World” campaign, started in mid-May. The new activation, devised in collaboration with R/GA London, uses the hash tag @wherenext across several social-media sites as a a social compass that lets users discover the hottest locations across their cities each night.
Cadbury Australia has teamed up with Red Agency to introduce a new take on how to harness social media data. On June 19-24, the chocolate company installed the special kiosk, Joy Generator, at different venues across Sydney that encouraged passers-by to log in their Facebook profiles and get a Cadbury Dairy Milk chocolate product that perfectly matched with their personality.
McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.
The Lumia 630 has tapped into the 100-days dairy movement with a campaign that engaged young photo documentarians. As part of the campaign, the brand ran a physical pop-up store at The Old Truman Brewery in Brick Lane, East London from July 2-6—the temporal gallery featured their art created around the “No compromises.”
Magnum is inviting its fans to make a customized ice-cream using its newly launched mobile web app, developed by Karmarama. The app allows users to craft an ice-cream, based on their own tastes and inspirations, share their creation with friends on Facebook and even get rewards at Magnum’s Pleasure Stores across the globe.
American Express has teamed up with Nick Knight, a fashion photographer, to launched a real-time photo exhibit on Twitter. As part of the collaboration, the master will be capturing whatever attracts his eye around his home in West London —the focus will be made on “hidden inspiration.” The effort running under the #MySecretCity hashtag, which is also its tagline, is rolling out on July 3.