The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create a new limited-edition lovely packaging for its Rose Imperial champagne that allows to personalize the bottle and launched the ‘Tag Your Love’ campaign featuring the highly recognizable smiling Mr. A character ahead of V-Day.
Category Archive: Social Media
Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them invent new and astonishing ways of proposing, Hendrick’s Gin is teaching both male and female consumers how to not to be a gentleman (for men) or how to trap your potential spouse (for young fillies) in its two schools, Hendricks’s school for scoundrels and Ladies school of nuptial conquest.
First people, then brands—Facebook is going to make the Timeline format, which was launched for individuals on the social network in 2011, available for companies. The new option for creating a picture-heavy and collage-like impressive profile was first launched in September for users from select countries and soon rolled out worldwide, but not for brands (as we remember, Google+ opened only for people in the beginning too, and invited brands only after several month following the official launch of the network).