The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create a new limited-edition lovely packaging for its Rose Imperial champagne that allows to personalize the bottle and launched the ‘Tag Your Love’ campaign featuring the highly recognizable smiling Mr. A character ahead of V-Day.      

Photo: The Moët & Chandon x André lineup, www.moet.com/rose

Last year, just before Christmas, the brand unveiled a black and gold bottle, inviting their consumers to write some inspiring text on the holiday bottle, and this time it did just the same, but the colour palette was changed to black and rosy as tribute to traditional colours of the holiday. The brand released the Graffiti Pack, Graffiti Bag and Graffiti Case, which are designed to help people express their love with a touch of graffiti glamour using pens, markers and stickers (only for the last two versions).

In addition to that, graffiti artist legend and night bird André, has selected hot spots around the globe where consumers may find and buy Moët & Chandon Rose Imperial champagne. The brand is also providing its fans with a chance to declare their love ‘in public’ (but only in the virtual world) by creating graffiti at their favorite locations wherever they like using a range of visual elements—the ‘Tag your love in the streets’ option is available on the brand’s website. Moët & Chandon Rosé Impérial also encourages public to “immortalise romantic moments by tagging photos with a touch of graffiti chic and discover the secrets of the world’s most loved champagne”—for these, one is invited to visit the dedicated page and download the mobile application for iPhone, iPad or Android.