Today Old Navy rolls out a new marketing platform called Funnovations Inc. The campaign invites North American and Canadian customers to ‘Come fun, Come all’ and experience the secret source of the brand’s fun.
Category Archive: Social Media
Greenpeace is known for taking bold and extravagant actions to protect environment and help jumpstart the conversation about ecological dangers, but this organization is not the only one to persuade people to take actions for the planet protection. Australian Red Cross has teamed up with Belgiovane Williams Mackay (BWM) Sydney and digital agency Pollen to launch a social campaign Target Nucler Weapons aiming primarily at younger generation—the aim of this initiative is to start conversation about the legitimacy of the use of nuclear weapon and get more supporters to raise awareness of the devastating consequences of this weapon of massive destruction and advocate for banning it.
A bunch of positive and negative things can happen within just one hour, one can get yet more in a single day—to say nothing about seven billion people living on the planet now. Vimeo, WWF, UN, Water.org, American Red Cross, The International Red Cross and Red Crescent Movement and around 60 humanitarian organizations are supporting the One Day on Earth project, which is launched to showcase the life of people across the globe in 24 hours. Everyone is invited to contribute their voice to the project by sending in footage about how they and people around them live on 11.11.11. The registration is now running on the OneDayOnEarth.org website.
With Christmas arriving in less than two months, brands which are associated with this holiday most have a great opportunity to come on the forefront of promotional activity in winter. Beer is not likely to be the symbol of Christmas and doesn’t relate to it in any way, but Stella Artois does. The history of Anheuser-Busch InBev‘s lager brand roots deeply in this holiday (Stella means star in Latin, for the iconic Christmas star), and that’s why Stella Artois always have something in stock to surprise its fans for Christmas, from digital eco-cards to divine advertising. Just like Starbucks did in early 2011 celebrating Chinese New Year, Stella is releasing an exclusive eight-track holiday EP dubbed Under The Holiday Star to contribute to the festive spirit all across the globe.