Soon after the celebration of running with a Women’s Marathon, Nike marks the basketball season start with its Basketball Never Stops campaign which debuted yesterday featuring the first commercial dubbed Spotlight.

Photo: Nike’s Basketball Never Stops campaign

The ad stars basketball giants LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, with Hall of Fame coach Mike Krzyzewski and entertainers Questlove who has also recently written an anthem for Captain Morgan rum, and J. Cole playing among athletes and fans around the world. The spot was produced by Wieden + Kennedy Portland and Park Pictures and directed by Lance Acord.

The Basketball Never Stops campaign pays tribute “to players’ true love of the game and desire to play the game no matter the time or the place,” as told in a press release.

“What began inside the core basketball community, became a broader statement, and has now evolved into an international basketball rallying cry,” said Davide Grasso, VP of Global Brand Marketing at Nike. “From summer leagues across the United States to player tours and pick-up games in Europe and Asia to a trending topic on Twitter and other social media outlets, #BasketballNeverStops has clearly fueled passion in the basketball community and we’re proud of this statement.”

The campaign celebrates basketball from top to bottom showing such basketball hot spots as courts in Harlem and the Tournament of Champions in Shanghai and revealing such highlights as Nowitzki perfecting his championship midrange jump shot or J. Cole taking in a Pro Am game.

The campaign also offers funs a dedicated Facebook page, with a special content. Fans can submit and tag content that shows how basketball never stops in their life. The most creative submissions will be rewarded with prizes including Nike Basketball and autographed gear and the chance to chat, Skype, or play NBA 2k12 with pro basketball players.