Nestlé Australia has launched an interactive Happily Healthy Project to measure how happy and healthy Australians are. A first-ever study of its kind is conducted in partnership with Sydney University.
Category Archive: Social Media
Nike is auctioning off 150 pairs of character Marty McFly’s Nike on eBay for the next ten days. The America’s favorite sportswear brand has recreated the self-fastening glowing trainers worn by Michael J Fox in the 1989 film ‘Back to the Future II’ with an illuminating logo glowing for five hours per charge.
Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.