Johnnie Walker, which launched a massive campaign to celebrate Chinese visionaries and pioneers earlier this year, has introduced another installment of its ‘Step inside the circuit’ initiative, unveiled in January. The campaign was created to highlight the brand’s partnership with the Vodafone McLaren Mercedes F1 team and pay tribute to the drivers with a series of short black-and-white films and a range of consumer engagement pieces like the ‘Step inside your ultimate drive’ extension, developed by iris Singapore and launched in July, or the new ‘Go Face to Face’ Facebook application.

The brand is going on providing its fans with a sneak peek into the world of fast driving. In mid-summer it invited community to ‘get featured’ in a video, which made viewers feel like they are behind the wheel of the racing cars. In the personalized ‘Drive of a Lifetime’ film a user gets into the F1 racing car driver’s shoes and can experience the excitement of getting ready for the grandiose race—within the spot, one also meets F1 champions Lewis Hamilton and Jensen Button. While in the video users can’t talk to the racers, the recently launched application dubbed ‘Go Face to Face’ offers an opportunity to ask them questions and get the answer in a form of a short film.

Video and text questions for one of the drivers or both of them are accepted here—Johnnie Walker is posing the best ones to Hamilton and Button in seven sessions in Turkey, Singapore (the brand will go there in 24 days), Monaco, Great Britain, Belgium, India and Brazil. The video responses are submitted to the campaign’s official YouTube channel, which already features some video answers.

According to iris, “the campaign supports the ‘Drive of a lifetime’ global competition that will see 20 global winners fly to Silverstone, UK in October for three days of training and the opportunity to drive the Vodafone McLaren Mercedes F1 car around the British race track.”