Google search data revealed that people tend to turn to internet and online tools for information and communication during crises. The last week Hurricane Irene only proved the importance of National Preparedness Month, a campaign initiated by the FEMA Ready to teach Americans how to prepare for emergencies. On this account, the major technology developer yesterday introduced a new Google Crisis Preparedness website with information and educational tools on using technology to prepare for crises.
Category Archive: Social Media
Google continues to work on web technology improvements. The company has already speeded up surfing with instant pages and voice search. On the World IPv6 Day, Google joined other major companies to solve the problem of Internet space. Now trying to speed up Internet, Google, OpenDNS and some other companies are now forming the Global Internet Speedup initiative, a new system for sending data on the Internet to end users faster by locating generally where in the world end users are.
Ahead of the world premiere of the new MINI Coupé at the IAA International Motor Show, BMW is launching a campaign to engage more fans of the tiny car before the launch of the new two-seater model, the latest one in the MINI family. The marketing initiative dubbed ‘Another Day. Another Adventure,’ developed by Amsterdam-based agency BSUR, is rolling out across TV, radio, print, outdoor and the social media platforms, inviting drivers of the small cars to live their life to the max.
In 2011, adidas presented a full complement of Super Rugby supporters’ apparel for the first time. The agency behind the collection’s presentation, Whybin\TBWA\Tequila, Auckland, created an original online catalogue using a mix of video and flash animation. A series of interactive videos, each showcasing one of five apparel ranges—Highlanders, Blues, Chiefs, Crusaders and Hurricanes can be viewed on the adidas ‘Super Obsessed’ website.
dENiZEN, introduced by Levi Strauss primarily as a brand for Asia-Pacific region, but later taken to the U.S. as well, has launched a new program targeted at ambitious young people, willing to spread the word about their start-ups. The brand is calling individuals and groups from China, Singapore, Korea, Pakistan, India and Mexico to come up with their inspirational and optimistic projects, which can benefit community in various areas, including filming, art, technology, music, sports or games. The most entertaining and smart entry will be selected by three judges and realized with the help of dENiZEN—so, it’s really worth trying.
Coca-Cola is encouraging consumer experiments with its tastes by presenting its new Coca-Cola Freestyle application on Facebook that enables the brand’s fans to mix and share their favourite beverages online. The launch of the new project, which is rolling out both online via the above-mentioned hub and in the real world, comes ahead of a the bigger U.S. campaign dedicated to Freestyle dispenser machines (the marketing initiative, developed by Ogilvy & Mather, will be kicked off in 2012, AdAge reports).
Nivea, which is celebrating its 100-year anniversary this year, is launching an integrated marketing promotion under the strapline ‘A million moments of closeness’ in the UK. The new activity comes as part of the broader ‘100 years skincare for life’ campaign, which was kicked off by the Beiersdorf-owned brand to commemorate its centenary—the celebration movement includes the partnership with singer Rihanna, book release as well as a range of activities, which highlight the brand’s rich heritage.