On 29 July, Starbucks launched its app for iPhone. The app introduces its popular Starbucks Card eGift feature on a mobile device for the first time and also combines the features of its two popular apps for iPhone and iPod touch: myStarbucks and Starbucks Card Mobile.
Category Archive: Social Media
Google Takeout is a newly launched Google program that helps to rip various types of data from Buzz, Circles, Picasa, Contacts, and your Google Profile, and quickly bundles them in a zip file for download. By clicking ‘Data Liberation’ in settings you are given the option to download all of your profile data, stream data, photos.
Google Inc., Recyclebank and the consumer insights agency ROI Research released a joint report on the social effects of online contests, rewards and interactive content. According to the study, online activities and games can engage people around social and environmental issues, and influence offline behavior change.
Leading technological companies love art and launch numerous initiatives revolving around creativity. Following Intel, which kicked off its awesome Remastered initiative earlier this year, and BMW, which collaborated with the Solomon R. Guggenheim Museum, to name but a few, Samsung presented its SIM project in Portugal aimed at promoting creativity in the country. Starting May, the brand is collaborating with recognized artists and encouraging young creative talents from a range of industries to join in, become part of the grandiose movement, share their insights and win Samsung’s YES award.
SoBe is probably the fastest brand in the world of soft drinks considering the fact that its totem animal is a quick lizard. Thanks to its nimble nature, the brand is also the first to unveil an in-tuner animated video ad, part of the brand’s recently launched ‘Try Everything’ campaign, on Pandora internet radio website, targeting young millennial males. The 15-sec pop-up advertisement, featuring a slithering lizard followed by a bikini-clad Kate Upton, Sports Illustrated Swimsuit 2011 Rookie of the Year, was available to see for just one day, on June 29, and only by guys aged 18-29.
Yesterday the software giant introduced Microsoft Office 365, a cloud-based suite of productivity apps. The product was first introduced last October and now comes with Microsoft Office (Word, Excel, OneNote, PowerPoint), SharePoint, Exchange and Lync as well as email support and Microsoft Access in the cloud. ActiveSync is a new tool that lets customers access their cloud-based data (email, web apps, websites, calendars, etc.) from almost any device, including mobile phones and tablets. The company also guarantees 99,9% uptime.
Google wants to become the king of the social networking world and makes a huge step towards this goal. The Internet giant which has recently introduced the +1 button globally, launched the Google+ project created to “bring the nuance and richness of real-life sharing to software” and “make Google better by including you, your relationships, and your interests.” The new network, which is now not open for free registration (at this stage, users can join in only by invitations), is running in test mode and has some ‘rough edges,’ which are sure to be fixed over some time. The Google + includes a range of services, allowing people connect with their friends online, and is good just for every social-related activity performed online.
Greenpeace, which has recently launched a campaign against Mattel (and Barbie, who turned to be a serial killer), now is targeting another manufacturing giant—the Volkswagen Group (unfortunately, the ‘Think Blue.’ philosophy didn’t save the largest carmaker in Europe from disgrace). The environmental activists are turning VW’s battery against it: the much loved ‘The Force’ Superbowl commercial (which got Gold Lion in ‘Film’ at 2011 Cannes Lions) featuring ‘little Dart Vader’ inspired a parody video, launched by Greenpeace to raise awareness of the automaker’s lobbying against cuts to carbon emissions—and drive the manufacturer to greener standards.