Some cars are the speediest, some are the most reliable, and the new Volkswagen’s Polo GTI launched by is the most musical model ever—at least, in advertising. The auto manufacturer teamed up with Tribal DDB Singapore to launch a digital campaign featuring Singapore’s top beat boxer, Dharni, and is inviting consumers to take up a challenge for a chance to win the ultimate prize, a weekend drive with the new Polo GTI.
Category Archive: Social Media
Swiss jeweler Piaget has chosen its new face popular Hollywood actress Jessica Alba who is to become an ambassador for its Possession collection of jewelry. This is not the first collaboration of the jewelers with Hollywood: Piaget takes active part in cinema life organizing and sponsoring various events. Besides, products of the brand are extremely popular among celebrities. In 2010 Sienna Miller was Alba’s predecessor on the position.
Magnum can be proud of its rich advertising background—last year, the brand released a gorgeous spot by Brian Singer featuring Benicio del Toro, at this year’s Tribeca Film Festival it presented a series of vignettes created by Karl Lagerfeld, and now Unilever Canada is one the lookout for Magnum heir in its new advertising push. The campaign developed by Ogilvy & Mather to promote the ice cream’s six-flavour range launching in Canada this month, was kicked on the dedicated website and Facebook page.
For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan.
Schweppes has tapped another Hollywood A-lister to promote the iconic fizzy drink. The cold Australian beauty Nicole Kidman, who starred in the brand’s ‘Indian’ advert in 2009, was replaced by another stunning blond lady, Uma Thurman, who looks super sexy and super seducing in the new spot and visuals. In the new French campaign, which is developed by Fred&Farid (Paris), the agency behind the celebrated ‘We are animals’ campaign for Wrangler, ‘Kill Bill’ actress and a jury member of this year’s Cannes Film Festival is asking the legendary ‘What did you expect?’ question in the opulent settings.
Bartenders around the world can elevate their skills through a new bartending web community, created by Bacardi rum. True Originals has specifically been developed for bartenders to help them achieve the level of bartending status they aspire to, by providing information on the latest bartending trends, techniques, recipes and cocktail history.
Wrangler, which is one of the well-known ‘peace-breakers’ in the world of brands, has kicked off a new project inviting its fans to share their adventure stories for a chance to be selected as the True Wanderer and win a bike. The search has been launched in India as part of the campaign dedicated to the launch of the Wrangler SS11 collection in the country—earlier, the brand also released a hilarious and absolutely breathtaking set of prints dubbed ‘Stunt’ to promote the new range.
Ahead of 139th Arbor Day, this year it’s celebrated on April 29, Timberland has launched an app, encouraging people to discover their ‘inner tree’ by taking a quiz, Hortiscope, on the brand’s Facebook page. The brand has conducted a survey dedicated to the upcoming 139th national Arbor Day (this) to find out the real attitude to trees. The findings show that across the U.S. only 12% of respondents (over 1,000 people) celebrate the date, while 98% say that tree planting activities are really important for the country.