Swiss jeweler Piaget has chosen its new face popular Hollywood actress Jessica Alba who is to become an ambassador for its Possession collection of jewelry. This is not the first collaboration of the jewelers with Hollywood: Piaget takes active part in cinema life organizing and sponsoring various events. Besides, products of the brand are extremely popular among celebrities. In 2010 Sienna Miller was Alba’s predecessor on the position.

Photo: http://www.facebook.com/Piaget

Jessica Alba was chosen for the position not only because of her roles and cinematography awards but also due to her personal qualities: she is known as a devoted wife and good mother, she supports a number of charities, and she possesses natural beauty and grace.

To create new images for the Possession jewelry collection with Jessica Alba Piaget invited one of the most well known photographers of nowadays—Patrick Demarchelier. There were also other acclaimed professionals taking part in the photo shoot: stylist Brad Goreski, make-up artist Lauren Andersen and hair stylist Renato Campora. Together the team created six different looks of Jessica Alba with different samples of jewelry from the Possession collection.

Results of the photo session were first shown on Piaget’s website and its Facebook page in the end of April. Behind-the-scenes videos from the shoot are also available on the sites and on youtube.com.