Ahead of the upcoming Art Basel Miami, the German beer brand Beck’s, a long standing patron of modern art, has conducted a rather unexpected study on how Americans of different ages consume art and whether they value modern ubiquitous art more than conservative museum walls.
Category Archive: Consumer Insight

On the 27th of June, the UK brewery industry joined forces and launched a major campaign, called ‘Let there be beer’. With this campaign, breweries, including SABMiller, AB Inbev, Carlsberg, Heineken and Molson Coors, try to change the image of beer and combat falling sales.
The recently revealed fourth annual Global Brand Simplicity Index by the brand strategy company Siegel+Gale shows that customers’ demand for simplicity as a key brand attribute, is glowing. The report also explores how simplicity drives revenue, and the relationship between simplicity and employee innovation.