The highly prestigious Pentaward prize-giving ceremony (an annual event staged to give official recognition to the world’s best packaging designs) singled out the BETC design agency and its founder Chris Pradère this year for a silver Pentaward—presented for the priceless gift box specifically created for the Louis XIII Rare Cask cognac by Rémy Martin—as well as a bronze Pentaward given for the overall design approach adopted for the Amore Pacific laboratories’ luxury Korean brand, Sulwhasoo.

On September 30, dozens of Pentawards 2010 trophies were given out to well-known and emerging design agencies, which have been developing vivid packaging and visuals for products during the past year. The winning entries of 2010 as well as designs from 2009 and top works of 2008,  divided into five main categories—beverages, food, body, luxury, and other markets—were featured in “The Package Design Book” published by TASCHEN and presented that day.

European brand consultancy LFH has created the branding and packaging for new Xylimax Flow chewing gum from Fazer, Finland’s largest confectionery business. New Xylimax Flow is a fresh fruity flavoured full xylitol chewing gum with sequentially released fruit when first chewed and a refreshing mint flavour at the end. It comes in two variants both with a menthol finish—lime and cactus, and raspberry and peach. The new chewing gum will be sold in 25g bags. LFH was appointed on the strength of the agency’s previous work with Fazer, following their appointment as the company’s brand consultancy in 2009.