tdg The Design Group, the brand communications and packaging design consultancy, has developed a new packaging design for go ahead! Golden Crunch in Ireland that will appear on shelf from late August 2010.

The packaging redesign builds on the go ahead! brand’s existing healthy snacking credentials. The new pack design incorporates wheat imagery and new product photography to enhance visual, taste and health appeal.

“The existing packaging had become tired and was lacking shelf presence. tdg has designed a new pack that addresses this very well. It now perfectly communicates what the go ahead! Golden Crunch product is all about.” said Darren Abbott, Marketing Manager for United Biscuits Ireland.

“Shelf presence is essential in the busy snack category. The new design delivers both high visibility on shelf while also communicating the important food and health cues so important to go ahead! Golden Crunch brand values.” said Grant Marshall, Creative Director, tdg.

United Biscuits is one of the world’s pre-eminent branded snacks businesses. UB produces some of the best known and loved sweet and savoury snacks, with products ranging from biscuits and crackers to cakes and savoury snacks.