The technology is now getting integrated into our lives at a tremendous speed, so to be fully ready to what this can bring to us and not get lost among all these new services and gadgets, we should closely monitor new developments and be ready for upcoming innovations.
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand purchasing choices in the UK are influenced by just eight emotions. Brands do not only give people actual goods and services, but they also can make them feel happy, confident, part of a group, and so on.
Modern technologies can provide you with almost any kind of relevant information in just a blink of an eye—searching information on a PC at a desk has already became an essential part of our life, but with the rapid development of mobile technologies, tech giants are now offering us more opportunities as we can learn about things on-the-go by entering not text, but images to get information.
January is the time for companies to unveil reports on how well they performed in the fourth quarter of the previous year (and the year on the whole), but this review is not about loss and profit figures. Instead, it focuses the buzz ranking, the index that might be as important for brands as financial data.
Internet is becoming a more and more popular space for promoting products and building strong ties with target consumer groups. Brands know it, and people know that brands know it and they do not mind to be part of this ‘game.’ On the contrary, users are actively getting engaged into the digital activity of the global companies and easily adopt new ways of communicating with brands and enrich their experience as iConsumers. Why is it so important for brands, how can they benefit from it and what ways do they choose to get people connecting with them online? This is the theme of our today’s review.
Today, when the number of consumer brands, people and trends is huge and the army of their fans is tremendous, the question of which of them is most well-liked pops up. Following other news websites, Bloomberg Businessweek created its own list of things popular in America now (taking 2010–2011 as the time span), scaling them from 0.75 to 14,594,874,110,347 based on their sales, presence on the market, in social networks, etc.. The rating is “a deep dive into what’s totally beast, right now—not just the bestselling, but the fastest-selling; not merely the market leaders, but the ones gaining the most market share.” The entries are not competing with each other, there are just figures, which represent commercial growth or a range of other indicators.
Brands come and brands go. Some of them evolve, get iconic and celebrate anniversaries of successful business like Coca-Cola and Mercedes-Benz, and some have to move out of the market, giving space to more innovative and ambitious competitors. In this review we at Popsop will try to figure out if the 10 troubled brands, which according to 24/7 Wall St., “will disappear in 2012,” are really doomed. What they say really makes sense and should be taken seriously: for instance, last year, they predicted that T-Mobile won’t do on its own the following year, and in early March, “AT&T Inc. rose after agreeing to buy T-Mobile USA from Deutsche Telekom AG for $39 billion in cash and stock to create America’s largest mobile-phone company,” as Bloomberg reports. Still, they did wrong predictions for other companies including Kia and BP, which managed to do much better than it was expected (maybe, the predictions will turn to be correct, but over a longer period of time than stated).
Following the ‘green path’ usually implies keeping to just one major regulation: being as good as possible to nature. But since brands should think about profits as well and consider people’s opinion about their eco-friendly products and approaches, as long as everything they do is primarily done for consumers, shoppers’ feedback is one of the major tools shaping the environmental principles of companies. Earlier this month, the ImagePower Global Green Brands Study, the largest in its 5-year history—was presented by Cohn & Wolfe, Esty Environmental Partners and Penn Schoen Berland—the study reveals current consumers’ attitude to green products and shows how it has changed over the past years.