Any big idea, which helps a company flourish and establish intimate ties with consumers and pushes it forward in the industry, has a team of professionals behind. In this review based on the Fast Company’s diverse list of The 100 Most Creative People in Business 2011, we at Popsop celebrate creative geniuses in top international businesses including Apple, Google, Levi’s, Nike, PepsiCo and more who reinvent strategies of their companies and introduce new groundbreaking solutions that change the world in a certain way.
Category Archive: Features
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell for sure for which product the pioneer ad was created, but according to a range of sources (IMDB is one of them), the first filmed advertising for a today’s global brand was shot for Dewar’s Scotch Whisky (1897). Today, connections between filmmaking industry and brands go beyond this simple presence and include a lot of examples such as much discussed product placement, festival sponsorship and opening cinema clubs, cinema-related advertising campaigns, collaboration with filmmakers on commercials, and creating movies under brands’ supervision.