Adidas is highlighting the power of its new revolutionary boot, Nitrocharge, through a global multi-channel campaign that includes a special footballer-centric algorithm, consumers test groups, online games and more.
Category Archive: Marketing
Versace is adding some fresh vibe to the ladies watches niche with a new contest for aspiring designers, Versace Watch Talent. Twelve participants —design students selected from the Swiss horological university École d’Arts Appliqués de La Chaux-de-Fond —have been tasked to create a new ladies watch that combines fashion with horology in a signature Versace style.
Following the release of its new viral spot “Baby and Me,” in April, Evian has launched an app that lets consumers of any age create a very real picture of a «baby inside them». As users upload their photos, the app creates a portrait of an inner baby based on the most prominent features of the face and clothing.
Yesterday, the first same-sex French wedding was arranged in the city of Montpellier following the passage of a law allowing same-sex couples to marry and adopt children. Prior to the legalization of gay marriage in the country, non-profit organization Tous Unis Pour l’Egalité teamed up with Google and Ogilvy Paris to provide French same-sex couples with an opportunity to wed over the Internet, via Google+ Hangout.
Coca-Cola gives a new spin to its “share the happiness” saga with a sharing can. Before, people could enjoy a bottle of Coke together over a pop-up dinner delivered by a track, they even could present Coke in a personalized packaging to their friends, but it was impossible to share a can. Now, people are able to do it.
The Barclaycard global payment company focuses on their high level of personalization in a new digital campaign, developed by Dare. Following in the footsteps of Old Spice and the “Responses” hunk-themed activation, Barclaycard has launched the “Bespoke Offers” all-digital multi-platform campaign centered upon the personalized 1-minute YouTube clips about twitterers.