Mountain Dew is launching a new product, Kickstart, reported to «give a nice portion of energy in the morning». The new carbonated drink, which combines the proper amount of caffeine and five percent of real juice, is a rival of traditional energizers, a morning cup of coffee and a glass of juice. It comes in two varieties, Orange Citrus and Fruit Punch—each of only 80-calories per 16 oz. can,—for consumers to choose the flavor which fits their breakfast best. The new product targets male millennials, and this demographic is reflected in the promotion efforts.