Old Spice is launching a new product in the USA—a line of three scented soap bars that come in the most popular scents—Fiji, Pure Sport and Swagger. Together with a recent shampoo, a collaborative product from Old Spice and Head&Shoulders, this is a new addition to the brand’s portfolio.
Category Archive: Marketing
BMW has collaborated with internationally celebrated French design duo, brothers Ronan and Erwan Bouroullec, to create a state-of-the-art installation for the Salone del Mobile 2013, taking place in Milan April 9-14. The new construction named QUIET MOTION mirrors the BMW’s design philosophy and the fair’s mission to showcase the innovative approaches in the field of furniture and living space design.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
Adidas has unveiled the 2013/14 Chelsea Home kit, which focuses on the dominant color of the legendary London Football Club’s visual identity—the blue. Just like Guinness used to ‘paint’ the town black for Arthur’s Day in a festive commercial back in 2012, in the new video adidas covers footballers with the blue paint—as part of the “It’s Blue, What Else Matters” advertising campaign.
Greenpeace UK is calling the global audience to help save the world from a large amount of CO2 emissions. The environmental activist network has teamed up with London-based Man+Hatchet creative agency to launch a new video with a «change the world» idea behind it. The spot encourages people to sign a petition to European politicians asking them to vote in the coming weeks to reduce pollution from new cars.
Volkswagen has added a new portion of blue shade to its “Think Blue.” approach with the launch of the new international campaign “Think Blue.Book.”. The new promotion, which starts with an eco up! commercial, traditionally celebrates the sustainable technologies used in Volkswagen’s new fuel-efficient, low-emission models. A few other videos are set to follow in the coming months.
Facebook is promoting its Home for Android interface in a new ad that aired in the USA during the Final Four on CBS on Saturday. The “Airplane” commercial by Wieden+Kennedy celebrates Home’s virtue which lies in enabling Facebook users to stay connected with friends anywhere and anytime, without making extra clicks on their mobile devices.
The creative collaboration between Pepsi and Beyoncé enters a new phase with the launch of an international campaign inspired by the “moment of now” philosophy. The brand has kicked off a new promotion by 180 LA, encouraging its fans to remember the past, while living the present moment to the fullest.