Greenpeace UK is calling the global audience to help save the world from a large amount of CO2 emissions. The environmental activist network has teamed up with London-based Man+Hatchet creative agency to launch a new video with a «change the world» idea behind it. The spot encourages people to sign a petition to European politicians asking them to vote in the coming weeks to reduce pollution from new cars.
The spot, inspired by the “Street Fighter” video game popular in 90s, starts with a scene at the European Parliament. A politician is explaining the threats of high CO2 emissions when the walls of the building start cracking and a grey monster appears. From the grid with the portraits of politicians, Martin is selected as the hero who is to take down the CO2 Emissions monster. The 8 bit fight for a greener Europe starts. After the hard fight, the protagonist is about to lose the battle, but the support from environmental activists comes in the form of tweets, non-violent protest letters and petitions. Fueled by extra non-oil energy, Martin finally destroys the disgusting monster.
Pic.: A screenshot from the www.euvsco2.org website (click to enlarge)
Greenpeace is encouraging activists to help turn this game into reality by voting. Petitions can be signed on the dedicated scroll-down page, which also tell the story of the battle in the comic books style. The campaign is calling the audience to support two major car efficiency targets: at least 95g CO2/km by 2020 without any loopholes like super-credits or time delays; and mass production of the ultra-low carbon vehicles by 2025. The project’s target is 50,000 signatures, and so far it has generated more than 35,500 petitions.
“This project has been a dream come true for me. It has so many things I love: video games, cartoon monsters, explosions, super intense anime fight shots, Rob Hill screaming, bulging man nipples… And it’s for an important cause, one that’s easily ignored. I hope everyone that sees it is blown away by awesomeness and wants to punch carbon emissions in the face,” commented Will Tribble, the director of the video.