Procter & Gamble unites its two leading brands, Head & Shoulders and Old Spice, for a new product that combines the benefits of both labels’ ranges. The launch of the new product, which is the official shampoo of Major League Baseball (MLB), is supported by multi-channel “Season of the Whiff” promotional campaign with a humorous touch.
Category Archive: Marketing
Samsung is putting its latest Smart TV in the spotlight with the latest global campaign, developed by CHI&Partners, London. As part of the push, the company has released two impressive 90-sec spots, highlighting Smart Recommendation and advanced voice and gesture control available in the product. The somewhat chaotic commercials for the TV service are true cinematic experiences, which bring the true richness of the on-screen life to the viewer.
Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea’s recharging power in a light-hearted humorous way. The new ‘Brighten Your Day with Lipton Tea’ spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.
Now, taste, smell and look are not enough to render the full picture of the food product. Acclaimed food designers Bompas & Parr created a musical spoon and a set of vibrant handmade bowls that capture the character of the five new flavors of Heinz baked beans—Curry, Fiery Chilli, Barbecue, Cheddar Cheese, and Garlic & Herbs. The most impressive piece in this state-of-the-art experience is the spoon with a very small embedded MP3 player—it plays the tunes only when is put into a person’s mouth, all to enhance the key flavors of each variety.