Samsung’s another “next big thing” is to arrive soon. The tech giant is going to unveil the Galaxy S IV smartphone, which potentally can start a new era in the industry thanks to its “eye scrolling” feature. The new groundbreaking device, allowing to read hands-free, will be unveiled at the Unpacked event slated for March 14 in New York.
Category Archive: Marketing
Diet Coke is continuing to celebrate its 30th anniversary in Europe, focusing on the “hunk” theme. The brand has teamed up with Channel 4 in the UK to create a new short teaser, featuring the well-recognized faces from the channel’s most popular shows. The new spot follows the “Gardener” commercial, premiered on January, 28, and the promotional video featuring Marc Jacobs, the brand’s new creative director in Europe.
Adidas is energizing its global community by launching a new movement dedicated to the world famous socker player, Lionel «Leo» Messi. With the campaign, launched on March 1, the brand brings its fans together to celebrate the athlete, who is the also an adidas’s ambassador. The new effort aims to promote the Messi Collection range that includes the latest shoe, adizero f50 Messi boot inspired by Leo’s style.
Fortune has unveiled its annual ranking of the 50 world’s most admired companies. Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks. This year’s ranking is dominated by U.S. companies, which take up most of the places—only eight are occupied by the businesses from outside the USA.
The legendary canned meat producer Spam is launching the “Break the Monotony” social-media campaign, featuring the brand’s first-ever spokescharacter, Sir Can-A-Lot. The marketing initiative by BBDO Proximity Minneapolis is rolling out across the brand’s YouTube channel, Facebook page and Twitter feed, encouraging the U.S. community to take a fresh look at their everyday eating habits.
Mintel and Leatherhead Food Research have released a study that shows that natural colors are overtaking artificial/synthetic colors in food on the internatioanl scale. According to the research, the global sales of natural colors exceeded those of artificial ones, meaning that food and drink products all around the world now feature more organic components than before.
Samsung has unveiled pictures of its new San Jose groundbreaking campus that will help the company expand its U.S. reach and attract more professionals in the tech area. The construction works are slated to begin in July 2013, and the campus designed by NBBJ is expected to be ready in mid-2015. With this move, Samsung once again takes on Apple that is expected to unveil its much-anticipated spacecraft-inspired headquarters by 2016.