The Body Shop has a new celebrity in its team of ambassadors. The new face of the cosmetics brand is celebrated British singer Leona Lewis, who has seven Brit Awards and three Grammy Awards nominations. As the new brand activist, Leona will be spreading awareness of the cruelty-free cosmetics philosophy adopted by The Body Shop and realized through its fair-trade, ethically sourced and 100% plant-based ranges. Plus, the signer has collaborated with the brand to produce a new make-up and fragrance collection. Being a vegetarian and animal rights activist herself, Leona Lewis is a perfect fit for the new partnership.
The new limited-edition range by Leona Lewis perfectly mirrors the spirit of the spring season—its packaging features the playful flower-inspired deer motif, developed in cooperation with Leona. The collection includes White Musk Libertine sweet fragrance, four lip glosses with a minty flavor, and a super soft synthetic hair blusher brush.
Photo: The Body Shop’s new brand activist Leona Lewis, www.facebook.com/thebodyshopuk
“The Limited Edition Collection by Leona Lewis is a playful, fashion-forward collection that’s perfect for spring, bursting with free spirit and wearable shades for every skin tone. It features trend-led make-up and a playful musk fragrance, all presented in super-stylish packaging with a pretty, floral deer motif,” says Leona Lewis about the new range. “I chose two wearable colour palettes that would suit all skin tones from fair to dark; a flirty, feminine pink that is going to be a key trend this season, and a sun-kissed bronze which is perfect to help give skin a glow this spring.”
Another well-known British female face, fashion supermodel Cara Delevingne, has fronted the campaign for the new Burberry Body Tender perfume. It’s the first-ever fragrance campaign for the 20-yer old model. “With Body Tender, we wanted to explore and bring out the softer, more playful sides of her—capturing the light femininity in the scent as well as the campaign. Cara’s natural beauty and vibrant energy lit up alongside London’s magnificent,” shared Burrberry’s Chief Creative Officer Christopher Bailey.