Last week, at its annual developer’s conference I/O 2015 in San Francisco, Google announced partnership with the American denim and casual wear company Levi Strauss on the development of touch-sensitive, connected textiles, known as Project Jacquard.
Category Archive: Marketing
Cone Communications, a U.S.-based PR and communications firm, together with Ebiquity, a global marketing analytics specialist, have recently conducted a survey among 9,709 consumers from nine biggest world’s countries by GDP on how they perceive sustainability, learn information about companies’ CSR activities, and make respective purchasing and other important decisions.
Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years (75 in 2014 and 89 in 2015 years).