Celebrating its devotion to art, illy continues its Art Collection with a new range of cups and cans designed by American artist Kiki Smith.
Category Archive: Marketing
Microsoft has released a campaign to promote its upcoming tablet Surface, which is to be available to purchase next week. The new promotion has arrived just in time for the launch of the pre-Christmas advertising season, thus encouraging more consumers to buy Surface tablets as gifts to their loved ones (though, the adverts do not relate to the hottest shopping season directly). With this move, the tech giant is definitely enters the battle with its major competitors, Amazon, Google and Apple, which also have something to offer.
Brands are already getting ready to one of the biggest sports events in the USA, Super Bowl. The match, which traditionally attracts millions of viewers, has turned into a perfect occasion to promote all kinds of labels during the game. PepsiCo, one of the biggest advertisers of the event, announced yesterday, October 16, that it tapped international pop diva and 16-time Grammy-Award winner Beyoncé to perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on CBS on February 3, 2013. The game and the music act will be broadcast internationally.
PayPal is promoting its instant pay services in its first-ever campaign starring actor Jeff Goldblum. The e-commerce company released a series of 30-second videos, which are revolving around the benefits of using PayPal when purchasing all kinds of goods, saving their time and money, both online and in actual stores. The vignettes will be available through the end of the year on Hulu, AOL and Yahoo, as well as on eBay’s pages.