While P&G is launching a new online platform for NFL fans, its Tide brand is also engaging Americans in a separate online photo campaign called ‘Show Us Your Colors.’
Category Archive: Marketing
BMW Financial Services is fulfilling of the dearest dreams of any drivers by launching a community Facebook application called «The Ultimate Drive.» The new feature will allow people behind the wheel to share the best routes and greatest roads with the large community of the drivers. The new free-of-charge app to get a detailed look at the route using Google Street View as well as integrate the experience within The Ultimate Drive with other route-sharing apps from BMW Financial Services.
There are many ways to support a good cause with the public help. Brands help by spreading awareness about the cause, encouraging fans to donate money to some non-profit, doubling the donation by adding as much as has already been collected, or donating money for likes or comments. The last is the approach selected by Ralph Lauren for its new initiative related to the company’s Pink Pony Fund. The fashion brand will be giving $1 to the Pink Pony Fund of the Polo Ralph Lauren Foundation for every comment made on the brand’s Tumblr page.
Google is committed to provide audience with numerous opportunities to broaden their cultural horizons. In 2010, as part of its Art Project, the Internet giant opened the doors of the most celebrated museums around the globe online, allowing users to view art masterpieces in detail on their computer screen, and in May 2012 it invited to explore the wonders of the world online. This spring, Google also unveiled an online platform dedicated to Nelson Mandela’s life and work, and now it invites the audience to explore 42 exhibitions about people’s stories “behind major events of the last century, including Apartheid, D-Day and the Holocaust,” says Google Blog.