Green is an everlasting trend influencing the performance of virtually any brand and company, which want to develop a positive image around the globe. Traditionally, leading an eco-oriented life implies a number of activities, such as recycling or skipping to water (energy, air)-saving technologies or just encouraging people to switch off the light when they leave the room, etc., and in fact there’re no new territories to explore here.
Category Archive: Marketing
Converse, which celebrates creative independence and is committed to helping emerging musical talents to speak (or, sing and play) out, is bringing its unique experience, Converse Rubber Tracks, to a new land. The Brooklyn-based studio of the brand, where aspiring musicians can record their tracks free of charge, is arriving in Montreal, Canada next week, September 17-22. The “Converse Rubber Tracks in Montreal” pop-up studio will be opened as part of the POP Montreal International Music Festival.
Starbucks wants to make coffee available everywhere, at any spot and any time a consumer wants it. Following the launch of home coffee-making machines in spring 2012, the brand is about to introduce its vending machines in the UK to enable passers-by to buy their favourite coffee right in the street, while walking to work, being in the office or filling up a car at the gas station.