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Category Archive: Marketing

Mountain Dew Encourages Fans to Develop the Name and Design of a New Soda

Following the success of its DEWmocracy program and as part of the introduction of Johnson City Gold, a new distinctive malt-flavored soda, Mountain Dew offers its fans to ‘Discover Gold.’

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Posted on 08/10/201201/30/2013 DesignMarketing

Jameson’s ‘Great Urban Escapes’ Bottle Provides Guides to Some of the Coolest Cities of the World

Pernod Richard’s Irish whiskey brand Jameson has rolled out a new limited edition bottle that celebrates some of the world’s most exciting cities and its best bars providing a short guide for visitors.

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Posted on 08/10/201208/10/2012 DesignMarketing

Chivas Regal 25 Guides Its Marketing Team though Manhattan of Early 1920s — Digitally

After the initial re-launch of one of the oldest and rarest blend in its portfolio in NYC—Chivas Regal 25 YO whisky—the brand started a unique project aimed at educating its internal marketing team around the globe.

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Posted on 08/09/201208/09/2012 DesignSocial Media

Pearlfisher New York Redesigns Beauty Brand H2O+

Pearlfisher New York has redesigned the brand identity and packaging for skin care, spa, bath and hair care brand H2O+, enriched with sea botanicals.

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Posted on 08/09/201201/24/2013 Design

Musician P!nk Becomes a New Face of P&G’s CoverGirl Brand

P&G’s cosmetics brand CoverGirl has signed rock star P!nk as its new beauty ambassador and made a  photo session with her for the upcoming print advertising campaign.

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Posted on 08/09/201208/09/2012 Advertising

Facebook Offers Gambling for the UK Users

Facebook has partnered with Gamesys, an independent gaming company to launch a new branch on its platform. Now users in Britain who are at least 18 can play Bingo on Facebook and the company will pay winners real money.

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Posted on 08/09/201208/10/2012 MarketingSocial Media

Hennessy Unveils Results of Its Collaboration with Graffiti Artist Futura

Following the last year’s successful collaboration with a modern visual artist KAWS on a limited-edition label design, Hennessy has teamed up with famed NYC-based artist Futura for a series of new creations such as a new limited edition bottle and a custom pair of Converse Chuck Taylor All Star sneakers that accompanies the bottle.

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Posted on 08/09/201208/09/2012 Design

Russian Adrenaline Rush Gets New Plastic Bottle

Following the introduction of a plastic 0.5 L bottle by Coca-Cola’s Burn as a new to Russia convenient format of packaging for the on-the-go consumption, its rival PepsiCo-owned energy drink Adrenaline Rush is launching a 0.33 L brand-new plastic bottle, designed by Moscow-based Depot WPF.

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Posted on 08/08/201208/09/2012 AdvertisingDesign

ABSOLUT VODKA Demystifies the Facts Behind Its Quality

The brand has invited Swedish supermodel Caroline Winberg, fashion designer Ida Sjöstedt and American musician Alan Gilbert to uncover the true passion for quality in a new creative campaign.

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Posted on 08/08/201205/16/2013 Advertising

Futurebrand, Branding Consultant for the London Olympics 2012

International branding expert Futurebrand has been responsible for the branding and design solutions implemented by the London Organising Committee during the Olympic Games this year. The agency was appointed to the role by LOCOG back in May 2009.

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Posted on 08/08/201201/24/2013 DesignNews

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