P&G’s cosmetics brand CoverGirl has signed rock star P!nk as its new beauty ambassador and made a  photo session with her for the upcoming print advertising campaign.

Photo: P!nk and Esi Eggleston Bracey, from CoverGirl Facebook page, clickable

P!nk, musician, mom and person with her own outstanding inidividuality, just finished working on her new album, The Truth About Love.

“I have a lot to celebrate. I called my new album The Truth About Love, and the truth is that I have my beautiful family and baby girl, my new music, and now my partnership with CoverGirl to love,” said P!nk. “Joining a group of women who have always inspired me—to laugh out loud, let my guard down, or play around with my beauty look—is such an honour.”

Photo: P!nk and her cover poster, from CoverGirl Facebook page, clickable

Esi Eggleston Bracey, VP and General Manager, CoverGirl Cosmetics said that the brand has remained P!nk’s creativeness and her energetic fearless attitude to life for many years. This fall, she will be the face of a bold new mascara innovation from the brand. Later this year, P!nk will also present other new beauty products.

The CoverGirl brand was first introduced in 1961 sharing with women the idea that they can look like on the cover every day. Previously, the brand tapped many other stars to promote the cosmetics. The current roster includes such icons as Sofia Vergara, Queen Latifah, Drew Barrymore, Ellen DeGeneres, Taylor Swift and Canadian Olympian Mary Spencer.