YouTube has been serving as a hub for both entertainment and news-related footage for years, and has turned into a platform for latest citizen-uploaded footage videos on things happening around the globe, from street disturbances and demonstrations, to on-the-spot reporting covering elections or natural disasters. Last month, the video sharing platform launched a face-blurring tool to help secure anonymity when posting footage, and now it presents a new channel, The I Files, dedicated to investigative reporting.
Category Archive: Marketing
Mountain Dew continues its partnership with musician Lil Wayne as part of its DEWeezy campaign. The company has also partnered with action sports youth development agency STOKED to launch www.deweezy.com, a hub for fans where they can learn more about the project and help to bring the next DEW/Lil Wayne commercial to life.
Soon after revealing of the Office 15, Microsoft has published a preview of the new Outlook app, which now looks and feels more modern and convenient to use. In addition to a desktop application and a service for businesses, Microsoft is offering Outlook as a personal email service at Outlook.com. This service is to replace its popular Hotmail.
Nivea is offering its fans a once-in-a-lifetime opportunity to share their personal style and creativity on a cap of a lipstick. The cosmetics brand has launched a competition dubbed ‘Kiss of a Style’ on its Facebook fan page and is calling its US consumers to join in to develop a design for the Nivea Care Lip packaging for truly memorable kisses. The winning limited-edition design will go live and be featured on caps which will be sold in stores across the USA in early 2013.
The article is written by Simon Gore, Managing Director at Holmes and Marchant, UK
Newton called it standing on the shoulders of giants; for Pablo Picasso, good artists copy, great artists steal; but perhaps US film director Jim Jarmusch summed it up most pointedly: “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination… Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent.”