While many brands celebrate summer time with music events both online like Heinz and offline like Malibu, MTV extends the festive season to the beginning of fall and launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop.
Category Archive: Marketing
The Jack Daniel’s brand celebrates all kinds of independence, including the financial one. Sometimes, to implement all our plans and start doing what you really want to do. The brand has launched The Independence Project competition to provide its fans with an opportunity to win $25,000 to put towards bringing creative ideas into life.
Gillette takes its Olympic message to the walls. The male grooming brands launched an outdoor promotion as part of its ‘Great Start’ Olympic campaign, created by Abbott Mead Vickers BBDO, in the UK a few days ahead of the launch of the long-awaited sport event. Now, three tower blocks in Stratford overlooking the Olympic Park got giant and impressive visuals featuring the brand’s ambassadors Sir Chris Hoy, Liam Tancock and Tyson Gay within their sport activity.
Procter & Gamble has released a new brilliantly humorous ad for Old Spice following the launch of the deeply emotional and dramatic videos in the ‘Thank you, Mom’ campaign. The baldest brand in the company’s portfolio is presenting a skinny man, who managed to reach all of his ambitious goals with the help of affirmations recorded on tapes, which are played via a walkman designed as an Old Spice deodorant packaging. The ‘I Will Live Forever’ advert, created by Widen+Kennedy (the agency behind P&G’s Olympic push), was released yesterday, July 23, as part of the ‘Believe In Your Smelf’ campaign, launched in spring 2012.