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Category Archive: Marketing

Actress Georgie Parker Has Been Appointed LG’s Brand Ambassador

LG Electronics  that has recently launched a Facebook app, My Eco Home, has signed actress Georgie Parker as new Australian brand ambassador across the Home Appliance category.

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Posted on 07/09/201207/30/2012 Advertising

Amazon Will Produce a Smartphone to Compete with iPhone

Amazon is expected to produce a smartphone that would compete with Apple’s iPhone.

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Posted on 07/09/201201/30/2013 MarketingTechnology

Coca-Cola Reaps the Fruits of the Beat of China Campaign

Rolling out its Move to the Beat campaign internationally, Coca-Cola has found out that young Chinese don’t perceive London as a city with influential musical heritage, while the main idea of this Olympics campaign is the celebration of this fact. 

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Posted on 07/09/201207/30/2012 Advertising

Revlon Expression Experiment Offers Women to Get Inspired by Colors

Revlon is rolled out a new digital initiative today. Called The Revlon Expression Experiment it will engage consumers in several series beauty initiatives which are designed to inspire and encourage women.

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Posted on 07/09/201207/30/2012 MarketingSocial Media

American Apparel Has Signed a 60-years Old Woman to Be the Face of Its New Line

Scandalously known for using almost naked hipster models in its campaigns, American Apparel brand created a new shocking campaign but this time it features a 60-year’s old model, Jacky O’Shaughnessy, as the face of their so called ‘advanced basics’ line.

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Posted on 07/06/201207/30/2012 Advertising

Volkswagen and Porcshe Are Merging

Volkswagen Aktiengesellschaft and Porsche Automobil Holding SE have announced they will create the integrated automotive group. According to the statement, Porsche will be contributed to the Volkswagen Group starting August 1.

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Posted on 07/06/201207/30/2012 Marketing

U by Kotex Targets Girsl who Have a Fear of Missing out

As part of the ‘U know what works’ campaign, Kimberly-Clark’s U by Kotex brand is launching a new ad campaign in Australia that features a video directed at girls who have FOMO, a ‘fear of missing out’.

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Posted on 07/06/201207/30/2012 Advertising

Coca-Cola Introducing the 8-Pack of Athletes in a New Olympics Marketing Initiative

Along with its global Move to the Beat campaign, Coca-Cola is giving American fans the chance to look closer at some of Team USA “most intriguing personalities.” 

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Posted on 07/06/201201/30/2013 AdvertisingMarketing

Unilever & JDO Join Forces for Global Clear Launch in USA

Unilever has joined forces with JDO Brand Design & Innovation to produce a new packaging design for haircare brand, CLEAR, for its launch this month into North America. Clear’s roots began as a local jewel and has now turned into a €1bn global brand within a decade, led by Global Brand Director Francois Renard.

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Posted on 07/06/201201/30/2013 DesignMarketing

MINI Takes the States to Celebrate Its Milestone Birthday

To mark its 10th anniversary in the USA, MINI initiates celebrations nationwide to show how ‘MINI Takes The States’. 

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Posted on 07/05/201208/06/2013 Marketing

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