Actress Georgie Parker Has Been Appointed LG’s Brand Ambassador

LG Electronics  that has recently launched a Facebook app, My Eco Home, has signed actress Georgie Parker as new Australian brand ambassador across the Home Appliance category.


Photo: Georgie Parker in LG’s ad, from www.campaignbrief.com

Being a mum and a representative of the National Scoliosis Foundation and the Steve Waugh Foundation, Parker is associated with strong family values, so this is a good choice for promoting LG’s Home Appliance range including such products as 6 motion washing machines, steam dishwashers, vacuums, and refrigerators. The promotional campaign will include print and TV acrossAustralia and New Zealand, says Campaign Brief.

The first TV commercial demonstrating LG’s 6 motion washing machines aired on July 6.

Fiona Irving, corporate marketing manager, LG Electronics Australia said: «Georgie Parker is a really positive fit for our Home Appliances category. We wanted an Australian icon that is genuine and encapsulates the values of our brand. Georgie has touched the hearts of many Australian households and is the perfect representation for our new range.

«Georgie’s modern and stylish persona fits with the appeal of LG’s Home Appliances, as we see our range as high quality and premium. We’re looking forward to working with her.»