Pace vs Perfection. Which strategy is the best? The launches of new products by market leaders in recent years demonstrate the new approach of companies to […]
Resolution Store: Strategies to Promote Bars and Restaurants. Part II We continue the section “Resolution Store”, in which we collect interesting marketing cases for enterprises in the HoReCa […]
Resolution Store: Strategies to Promote Bars and Restaurants In the Resolution Store section, we have collected successful marketing cases for HoReCa industry enterprises. In order […]
Why Gen Z matters as consumers When creating new food and beverage products, it is important for manufacturers to look to the future, and […]
Best New Year digital promotions 2021-2022 There are never too many ideas for Christmas ads. Every year, marketers are looking for creative and attractive […]
Retail trends 2021. Part II «Retail Theater» Many retail stores are increasingly creating interactive formats, opening doors for brands, allowing them to reach […]
Retail Trends 2021. Part I The spring lockdown has had a huge impact on traditional retail. Segments such as electronics, DIY and FMCG […]
Coffee Market Innovations The Zenith Global RTD Coffee Innovation Report 2018 claimed that global consumption of ready-to-drink coffee (RTD) will reach […]
Current cases of beverage production The future of soft drinks Beverage production is expected to reach $ 1.9 trillion in 2021. Of this, […]
Visual search About one in four Internet searches is a search for a specific image, although, sometimes words are not […]