The global IT corporation Microsoft has conducted a new survey of 13,200 users aged 16-64 years old from 13 countries —Brazil, Canada, China, France, Germany, Italy, the Netherlands, Russia, Spain, Sweden, the UAE, the UK and the US—to find out to what extent digital technology changes their life. The findings from the study «Digital Trends 2015» has been grouped into three categories, as follows: trends, the «Performers,» and the «Explorers.»
Category Archive: Marketing
The recent news that Coca-Cola is planning to streamline its brands into a cohesive whole makes for interesting reading. Consumers are used to seeing four separate Coca-Cola products on the shelves and attaching different attributes to each. If you want no sugar you go for Coca-Cola Zero, or if you want the authentic experience then you plump for the original red can. With such instant recognition for its products, some would question why Coca-Cola is bothering to do this at all.
Aesop, the UK-based brand storytelling agency, in collaboration with online polling company OnePoll has ranked the top 40 consumer healthcare brands perceived by the British as great storytellers. Unilever-owned Vaseline has been identified as the leader in the overall list of top performers, followed by another skin care expert E45 owned by Reckitt Benckiser, and P&G’s cold-relief brand Vicks.