This Christmas Saatchi & Saatchi is giving an alternative kind of gift, which harnesses the creativity within the Network. We have invited musicians and bands working at Saatchi & Saatchi offices around the world, to create original songs for a Holiday album, as our offering to clients and friends globally. In keeping with the Saatchi & Saatchi philosophy of creating not copying culture, we are tapping into the abundance of talent within the Network, that exists outside of our day jobs.
Category Archive: Marketing
As the first step in building long term consumer engagement, Philips Male Grooming has launched a through the line campaign to inspire and enable men to ‘Express Yourself Every Day’. The campaign by DDB London, Tribal, One Voice, Carat, IRIS and Philips aims to help male consumers (25+ years old) realize that self-expression can be something they do every day—from the way they walk, to the job they do, to the way they shave and groom. Real guys that change mundane aspects of their daily routine into an opportunity for self-expression are at the heart of the emotionally-led campaign, which is set to break the conventions of the traditionally conservative and predictable male grooming category that has sold men on the clean shaven look for the past 30 years.
In the next step toward launching two world-class public companies, the Kraft Foods Inc. Board of Directors today announced the appointments of the Chairmen and Chief Executive Officers of the future global snacks and North American grocery companies. As previously announced, the company expects to complete the spin-off by the end of 2012.
It was not an easy year for Old Spice Man, as he fought with Fabio in summer to reclaim the crown and flew to distant exotic places to promote the new scents, but it doesn’t mean that he is worn out and hasn’t got anything special for his dear fans this Christmas season. Now, Isaiah Mustafa has become Old Spice MANta Claus and is going to make everyone on the globe happy these days by sending presents to all 7 billion people. You say it’s impossible? Watch the earlier videos of the campaign and you’ll change your mind—this man can do everything. Really.