Facebook continues to expand itself. The social networking giant has acquired location sharing service Gowalla, according to a source close to Gowalla. Facebook declined to comment on the deal saying that it won’t comment on rumor and speculation.
Category Archive: Marketing
The Eurobest Festival drew to a close last night with the announcement of the 2011 winners at the much anticipated Awards Ceremony which took place at the São Luiz Theatre in Lisbon. The jury awarded a total of 398 winners from over 4800 entries. Germany took home the most awards (103 trophies), followed by France (52), Sweden (41), Belgium (36) and United Kingdom (33).
Diesel, which revealed a line of Fresh and Bright superheroes underwear earlier this year, introducing completely new names such as Supperman, Miss Dismiss, the Iron Boy and more to the comics world, now is delving into the basics of graphic story universe and presents the Super Heroes underwear collection that takes us “to the world beneath.” This range is inspired by four iconic DC Comics characters, Batman, The Flash, Green Lantern plus The Joker, and each of the boxers’ design features some elements from the hero’s image, as well as groundbreaking fabric technology, which makes these trunks be the male wardrobe essentials.
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by Arnold Worldwide in Boston, with the “It’s not what’s under the tree that matters, it’s who’s around it” tagline. The Brown-Forman Corporation’s brand believes that the new ‘barrel tree’ approach will touch people’s hearts for years, and will become as iconic as Coca-Cola’s Christmas elements. “We hope it will be the start of a new tradition,” tells Carmen D’Ascendis, director of global marketing for Jack Daniel’s at Brown-Forman in Louisville, Ky, to The New York Times.