Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.
Category Archive: Marketing
The Red Dot Design Award is an international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 6,000 submissions from 40 countries, the Red Dot’s international design competition ranks among the largest and most renowned in the world. The competition is divided into three categories: product design, communication design, and design concept. It serves to recognize those organizations that distinguish their business activities through design. This year the official award ceremony to honor the winners in the communication design category was held at the Konzerthaus in Berlin on October 7.
You are welcome to share your thoughts on this article written by Renée Whitworth, Strategic Partner at Flood Creative, New York
Predictions are that a Pan Am stewardess costume will be as popular for women this Halloween as a Charlie Sheen costume will be for the men. And if you are in the market for the iconic travel bag, it’s already on backorder everywhere.
The iconic ketchup brand Heinz introduces Heinz Tomato Ketchup Blended with Balsamic Vinegar. The new sauce will be available in the USA on November 14, though not in supermarkets. The new product campaign sends consumers directly to the brand’s Facebook page. Those passionate about ketchup will only be able to purchase a bottle of Heinz with a balsamic tinge online, while supermarkets shelves will be filled with the product in late December.