The WPP-owned strategic marketing consultancy Added Value has revealed its fourth annual study US Cultural Traction™ that measures «cultural […]
Category Archive: Marketing
Trends, trends, trends… With the new 2015 year on the doorstep, all marketing experts make their forecasts on what people would watch, do, eat, wear, etc. The London-based trends and insights agency SBC Partners, part of Havas Media Group, has shared some views on the future of dining, fashion, retail, home, travelling, lifestyle, and more.
This month the management consulting company McKinsey has revealed the results of a study on the impact of co-creation—a phenomenon of modern marketing, when a company engages external parties—most often, customers—into its creative processes online. Interestingly, the research has showed that co-creation increases the chances of success of a new product innovation by as little as 4% on average. However, it may have some positive side-effects, such as reduction of costs on market research and increase in customer loyalty.
The global brand experience agency Jack Morton has analysed some obvious consumer trends, such as «Internet of things,» boom of wearable devices or rise on concerns about social responsibility, to reveal what people (often refereed to as consumers in the world of marketers) really think, feel and want.