Starbucks, with help of Apple, continues to improve and extend its iTunes Pick of the Week program. Now it will include iPhone applications, extended samples of books from the iBookstore, TV episodes and other media types.
Category Archive: Marketing
Google launched a new website for music fans called Magnifier. With this music discovery site featuring hundreds of music, video performances and interviews with artists, Google follows its recent project Music Beta. It’s a service that allows users to upload your personal music collection to the cloud and listen to it on the web or to an Android phone or a tablet.
IKEA that has already presented its 2012 U.S. catalog and launched a new Twitter handle continues to communicate with consumers in a more social way. A few days ago, IKEA announced the official launch of a new community photo-sharing website called ‘Share Space’. It is a social platform for users that can upload photos of their living spaces to easily find and share design inspiration with one another.
The Smirnoff Nightlife Exchange Project welcomes the world’s No.1 female artist, Madonna, who joins the brand’s one-of-a-kind program of swapping partying experiences around the globe. In its second year, the international initiative, launched by one of the best vodka brands in the world in 2010, is encouraging people to share their nightlife traditions through Facebook and swap the unique parties on November 12. The pop diva, who has turned 53 this week, has joined the ambitious program to find the most brilliant dancer, who will be invited to join her upcoming series of concerts.
PepsiCo is relaunching Planet Lunch, the lunchbox brand, with new packaging by Bloom. Planet Lunch gives mums an easy way to fill the daily lunchbox with healthy food their kids will love. The range of fruit bars, fruit squeezers and bread bites are all 100% natural and combine child-friendly flavours and textures with health benefits like fibre and 5-a-day.
Jenn David Connolly, owner and founder of Jenn David Design has joined the board of the San Diego chapter of AIGA, the professional association for design. As of July 2011, Connolly will serve as the Communications Director, overseeing and directing the chapter’s communications in both web and print capacities.
Google and The Associated Press announced a new scholarship program for the U.S. student journalists. The program is aimed to foster digital and new media skills in young professionals. A key goal is the promotion of geographic, gender and ethnic diversity, with an emphasis on rural and urban areas. The Online News Association, the world’s largest membership organization of digital journalists, will administer the program.