Strategic design agency, BrandOpus, has expanded its management team with the appointment of Ken Hommel and Leo Hadden as associated partners. Ken joined BrandOpus as finance director in 2008, and brings 31 years’ design and advertising agency experience to the management team, having previously worked with London agencies Lewis Moberly, Amacom and Conran Design Group.
Category Archive: Marketing
Nearly 40% of entrepreneurs are developing ‘knowledge-as-a-service’ businesses
Entrepreneurs are rapidly adopting sourcing as a method to jump-start their projects, according to a recent study by blur Group, the world’s largest Creative Services Exchange. blur Group surveyed 1,546 members of Innovatrs, an Innovation Exchange™ where corporations worldwide can discover, partner with or invest in innovative startups and entrepreneurs. The findings show that nearly 40% of entrepreneurs are developing ‘knowledge-as-service’ business models.
Chrysler Brand and Eight Mile Style LLC, a Detroit-based publisher of Eminem compositions, have partnered to release a gospel version of Eminem’s ‘Lose Yourself,’ available now for download on iTunes. The song is performed by ‘Selected of God,’ the choir featured in the Chrysler brand Super Bowl commercial ‘Born of Fire.’ Keeping in the spirit of the ‘Imported from Detroit’ campaign, Eight Mile Style will donate all publishing proceeds from the music download to three local Detroit charities—Abayomi Community Development Corporation, The Yuinon and the Robert S. Shumake Foundation.
Almost a year after Google Gmail calls to mobile and landline phone were introduced, the web giant is offering its users in more countries («in new 38 languages») an opportunity to call directly from the e-mail box to people on off-line phones. In addition to this, Google has lowered the cost of the service to over 150 countries around the globe.
Campaigns revolving around people, who managed to succeed in their field, are nothing new, but they always generate big buzz and draw attention of consumers. Earlier this year, Johnnie Walker celebrated Chinese modern heroes, Dockers interviewed professionals in a range of creative fields—and the same idea was put behind the new campaign launched by Stoli under the traditional tagline ‘The most original people deserve the most original vodka’ across Australia. In May, the brand issued a national call, encouraging people to submit their novel ideas to the Stoli Original Fund on Facebook for a chance to get them implemented with the help of the brand.
The Timberland Company has announced the company’s CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland’s newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the brand’s CSR efforts.