For over 160 years Bakers has supplied generations with delicious biscuits made with heaps of only the finest ingredients. Loved by young and old alike, Bakers wanted to continue the magic and briefed Berge Farrell to design exciting new packaging that has a strong brand identity as well as offering instant appeal to today’s emerging peer group.

Berge Farrell’s design concept of Mouthwatering Moreness comes alive with fun packaging that highlights the deliciousness and richness of the special ingredients in bold, bright visuals that are alive with personality and attitude that keeps them coming back for more.