Global design agency FITCH today unveiled a worldwide communications campaign for Molton Brown’s new fine fragrances range.
Category Archive: Marketing
Mike Poole and Al Mackie will further bolster agency’s creative potential.
Integrated marketing agency, LIDA, has appointed Mike Poole and Al Mackie as head of copy and head of art respectively. Poole and Mackie join from Partners Andrews Aldridge (PAA), where they were the most creatively awarded team in the agency. Over the last year alone, Poole and Mackie received a clutch of DMA Gold Awards, a Campaign Big and an IPA Effectiveness Award. In addition to their awards haul, two of the team’s campaigns featured in Campaign’s Top Ten Direct and Digital in its 2010 Annual.
Gap, which shook its fan community with the notorious logo change last year (eventually, the old one was brought back primarily thanks to big buzz across the web), is now launching its new campaign dubbed 1969: L.A. and Beyond, developed by Gap’s Global Creative Center in NY together with Ogilvy and Cool Hunting to provide its consumers with an opportunity to look behind the scenes of the creativity and introducing the brands designers, the 1969 design team, who create new models and denim fits. The new campaign, which has been launched today, on August 1, in the U.S., will be rolling out on the brand’s Facebook page and other online destinations such as Hulu, Daily Candy, Pandora and RollingStone to name a few and in the August issues of national magazines including Glamour, GQ, InStyle, People StyleWatch and Vogue.
