The game has changed: SBA’12 is to see some major updates and improvements in regards to methodology and representation of our ‘brand sensei’s’ research.

In just 2 weeks we are announcing the final results of our first expert ranking of Sensei Brands—sustainable ‘Brands That Teach‘.

Let’s remind that since August 2010 Popsop team in collaboration with 23 industry experts have conducted the study based on the judges’ votes for some featured brand campaigns in 3 areas: ECO, FUN and MIND. Through to August 15, 2011 we are closing the final voting round to announce the winners. Along with the expert voting we have recently launched a beta of the new «People’s choice» SBA for 2012 using the new holistic and transparent consumer-focused approach.

Now you can vote for the brands, which you think teach you and your community some good things, be it a «green thinking», doing sports or healthy eating, positive lifestyle or making difference.

We would appreciate it if you continue following the latest brand news on Popsop and leaving your votes at the bottom of each rated news upon 3 established criteria: ECO, FUN and MIND. Moreover, social networking geeks—you can share your feedback with the friends by automatically submitting your vote to Facebook or Twitter.

The result of user voting will be displayed on this page as a simple ranking calculated as a total summary of votes given to a brand by all 3 criteria.

We hope you’ll enjoy sharing your view with us and find our research useful and engaging!

Here is how the new ranking looks: https://popsop.com/sba-2012-survey. The chart is being updated daily.

Thank you for your active participation!