Following an expansion, Leeds-based brand design agency Vapour, whose portfolio includes work for Aqua, Island Records and Nike ACG, has re-launched with a new positioning, expanded service offer and a new website.
Category Archive: Marketing
adidas Originals presents Women’s Lookbook SS11, featuring original looks created by 9 stylists from 9 cities across the globe. The outfits were made as tribute to the locations, where the fashion experts reside, and so embody their unique approach, which can be rated by the visitors to the online destination.
Do you have a dancing baby inside? Evian and BETC Euro RSCG are continuing their highly popular campaign Live Young that includes the hilarious Evian Roller Baby video, which became the most popular clip online, by launching a new interactive promotion today, April 19. Now, the pure water brand is encouraging its fans from all around the globe to partake in creating the longest music video ever.
Reebok makes it easier to fulfill sport-related resolutions. As part of the ZigTech running shoes promotion, the brand released a clever ‘Promise Keeper’ app which can motivate you to “actually get out and run by using good old fashioned peer pressure.” The new application, developed by Forsman & Bodenfors (Stockholm) for an iPhone and Android, through Facebook and/or Twitter is informing a user’s friends about his or her promises to run and also posts messages, congratulating or lambasting the user depending on if the run is completed or not.
You are welcome to share your thoughts on this article written by Jonathan Ford , Creative Partner, Pearlfisher
What does ‘Limited Edition’ really mean any more? Originally, limited editions were truly exciting—something deeply special, in limited batches, that you just had to have. But now, we have a huge market full to the brim with different takes on the limited edition idea: collaborations with other brands, re-interpretations of brands, brand extensions in to new markets and worlds…
Recognizing that kids are often the most effective at creating change, Nissan North America, Inc. is launching an in-class and online educational outreach initiative called ‘Choose Zero’ in elementary and middle schools this month. The curriculum, which features the 100-percent electric Nissan LEAF, the world’s first affordable, all-electric car designed for the mass market, is designed to empower kids to make and advocate for changes that reduce carbon emissions in their homes, schools and communities.
Landor Associates excellence in rebranding was recognised at the Transform Awards 2011, with its work winning a gold award in the category of Best Brand Architecture Solution for
Invensys. In a ceremony at the Grange Hotel St Paul’s in London, hosted by former director of communications and strategy to the Prime Minister, Alastair Campbell, Landor was lauded for its work with Invensys who provide an open technology platform that allows partner businesses greater control and flexibility.