Category Archive: Marketing

Dress down or dress up

Time to downsize your brand or time to up brand fun?

Never before have we had so many ways to express ourselves. The opportunity to personalise, to say something about yourself, to stand out from the crowd is almost limitless. Technology has, of course, driven our ability to make a personal statement. Whether that is through manufacturing, custom fitting our need for individualism, or through social media to broadcast our self-centeredness.

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Faris Abouhamad and Michael Lee, IAA: “The advertising industry has become more of a knowledge driver, a driver of information and employment”

The day before the Global Advertising Summit in Moscow that took place October 9-10 under the support of the Government of Moscow and the oldest advertising trade organization IAA, we talked to the two global managers of IAA — Faris Abouhamad, the World President, and Michael Lee, Managing director. Konstantin Mayor, the owner of the leading Russia’s media company MAER GROUP, that is one of the Summit’s media supporters, also joined our conversation.

We discussed the newest mission of advertising and popular industry misconceptions, talked about IAA’s expectations in Russia and global media trends, as well as the importance of professional marketing and advertising qualifications.

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